When it comes to SEO success and driving user engagement with your website, semantics can be everything. But more specifically, semantic content optimization is key to understanding what your users are looking for. This post from Search Engine Land outlines what semantic content is, and how you can optimize for it on your webpage.
The most basic way to understand the term “semantic content” is that your webpage aims to meet the needs of an even broader range of visitors than you may have originally intended. Because of the way that Google organizes the top results in their search rankings, it’s important not to paint your website into a corner or only offer value to a niche group of people. Not only would that be devastating for your SEO ranking, but people who *could* have been interested in your product or service will just find the information they need on a different, broader company website.
In order to appeal to a larger audience, follow this guide for optimizing for semantic content, from asking your users what information is most valuable to them to making sure the user experience on your site is seamless and usable. Read on for even more tips.
Read the full article here: 7 Steps to Semantic Content Excellence