At first glance, it seems as if sales and marketing teams have the same goal. But more often than not, they can actually (unintentionally) work against each other if common goals and alignment are not established early on. While it may seem obvious, if your company’s sales and marketing teams are in alignment throughout the whole sales process, it’s not only more effective for you, but better for your customers as well. This post from Marketing Sherpa details the benefits of alignment between sales and marketing, and explains how to achieve this ultimate goal. When these two teams are in alignment throughout the sales process, customers and their needs are cared for and met from initial lead to post sale, rather than being handed off to different teams at different points in the process. Marketing should care about the customer beyond when they’re determined a potential lead, and sales should begin caring about the customer before they’re working directly together, given that each customer is at a different point in the sales process at any given time. With the rising importance of data-driven marketing, marketing teams have more information than ever before about their customers, and can provide that information to sales teams to attain higher quality leads and thus, more effective sales.
Read the full article here: What Single Attribute Can Improve Your Marketing? Sales and Marketing Alignment