With the effort you put into planning, marketing and running your business, a negative online review of your product or service can feel like a step backwards in all the hard work you’ve put into your company. You’re probably worried that prospective customers will read the bad review when they’re researching your company and that they’ll be deterred from doing business with you based on the negative things one person said, or the one star they rated you out of five possible stars. While online reviews do carry some weight when customers are deciding where to spend their money, there are actually plenty of positive learnings that can come out of a few negative reviews.
This post from Get Five Stars Blog points out six of the most positive ways you can look at a negative review. For one thing, when customers see only positive reviews about a company, they may become skeptical. When there are a few less positive reviews thrown into the mix, they’ll trust that you’re a real business that does have the occasional fault. Additionally, there’s plenty that you and your team can learn about your customer service tactics based on negative reviews you’ve received. If there’s a pattern to what people are saying about the way you do business, you can make changes accordingly and structure future training sessions around problems that may need fixing.
Read the full article here: 6 Good Things About Negative Reviews