For digital marketers looking to dive into the world of social, Twitter is one of the top platforms to reach audiences and potential customers, and also run successful ad campaigns. But if you’re just sending tweets out into the universe, how do you know whats working and what’s not? If you don’t want your marketing efforts to be wasted, you’ll want to start checking in on your Twitter analytics on a consistent basis. This post from Hubspot outlines five of the most important metrics that you should be tracking, and highlights the ease in which you can do so. Of course, an important aspect of any marketing or advertising campaign is having a thorough understanding of who exactly you’re trying to reach with your content, and what they’re interested in. The Twitter analytics tool offers a convenient way to get to know your followers better, and see which of your tweets resonate best with them. You can also track specific persona groups like parents or millennials if you want to target your campaigns to a smaller demographic or interest group. A few other key features of Twitter analytics include easy monthly reporting, information about your top influencers, and engagement metrics for each of your tweets. The best part? You can check all of these analytics easily on your mobile device, too.
Read the full article here: 5 Twitter Analytics Features You Might Not Know About (But Should)