In order to stay not just with the times, but ahead of them, email marketers need to keep their strategy fresh and in line with industry trends. This post from VentureBeat details three of the most current and effective trends in email marketing, and how knowing your consumers’ interests are the key to using all of them to your advantage. Because all of your customers are probably at various stages of the buying cycle at any given time, having just one email list for all of them would be doing your customers (and your business) a huge disservice. Rather, it’s important to segment your list based on various characteristics, like demographic information, purchase history, or engagement level, to be sure each email you send is reaching the right audience. Similarly, once you’ve sectioned off your master list into small lists based on specific criteria, it’s important to remember that customers respond best to content that’s been custom tailored to their interests. Having separate email blasts for prospective customers and repeat buyers is just one suggestion. Beyond that, making each email unique to your brand and staying consistent with your brand voice will help you stand out from your competitors.
Read the full article here: Email Marketing Evolution: 3 Trends