If your conversion rates are lower than you’d like to be seeing, you’re probably thinking that it’s time to optimize your landing page again, right? Wrong. Sure, some landing page optimizations like updating or moving buttons or changing font colors or sizes can make result in the slightest bump in conversion numbers, but these changes likely won’t make much of a real difference when it comes to your bottom line. However, there are plenty of ways you *can* see an increase in conversion rates, without making any changes to your landing page. This post from Wordstream details a few of them, from employing new ad campaign formats to making some changes to putting an emphasis on remarketing to customers who abandoned their carts on your site.
One thing most marketers may not immediately think to consider is using call-only campaigns. Many customers prefer to get on the phone to get their answers immediately rather than dig through an entire landing page to find the information they’re looking for. This is especially true for mobile users, which are growing rapidly. When using a mobile device, it’s much easier to call directly from the ad than to be taken to a landing page and have extra steps added to the buying process. Continue reading to find out what other changes you can make to see more conversions.
Read the full article here: How to Increase Conversion Rates Without Touching a Landing Page