When it comes to email marketing, it’s surprising to note that sometimes a smaller list of subscribers is better than a huge list. If your massive subscription list isn’t generating as much traffic or engagement as you’d like, it may be time to take a look at your list and purge the inactive subscribers. Cleansing those inactive users is especially important if you’ve been using the same list for multiple years, as many of those users that signed up may no longer be in need of your services or product. If you’re going to take time to produce high-quality content, don’t you want the people receiving it to actually read it and care? Of course, getting rid of subscribers can be a difficult and seemingly counterintuitive task. Not only that, but it can be difficult to convince your superiors that when it comes to email subscription lists, smaller can actually be better. This post from Marketing Sherpa will remind you why it’s important to keep your subscription list up to date, even if it means purging a number of users, and exactly how to do it to keep your list as relevant and engaging as possible.
Read the full article here: Email Marketing: Cleansing Your List of Inactive Users