By now, you probably understand the value of content marketing as it pertains to your overall digital marketing strategy. Getting your thoughts and opinions across to your audience can help position you as an industry thought leader, while also raising overall awareness of about your product, company or service. Crafting unique original content can also increase your company’s overall credibility and further engage your target audience. But there’s a difference between bombarding your readers with mediocre content all day everyday, and creating content that’s of actual value to your audience. This post from Quicksprout outlines some of the most important components of high quality content that content marketers should try to incorporate into every blog post or other piece of writing they create.
For starters, many content marketers tend to think of the headline of their blog post as an afterthought, when in reality it’s one of the most important elements. Given that it’s the first thing your readers will read, it needs to be of quality as high as the rest of the blog post, and be intriguing enough to catch their attention and make them want to read more. Without a compelling headline, the rest of your blog content will go unread. Continue reading for even more tips on creating quality content.
Read the full article here: The 8 Underused Components of Compelling Content That Readers Love