If you’re involved in PPC advertising, you’ve likely got a lot on your hands. You have multiple accounts and campaigns running simultaneously and you have to monitor them all, reacting and optimizing accordingly. But wouldn’t it be great if you could save some of the (very little) time you have by being proactive with your targeting instead? This post from Clix Marketing makes the case for proactive layered targeting for PPC campaigns, and what the benefits are of adopting this practice.
You know that saying, “You have to spend money to make money”? Well, regardless of whether it’s true or not, the same rule applies for time. In order to make your campaigns run a little more seamlessly and efficiently as it progresses, you may have to spend a bit more time than usual setting up the targeting when you’re getting started. If you layer in all the different aspects of your relevant targeting types at the beginning, you’ll be able to better monitor your campaign as it runs, seeing which targets are performing better than others, without having to add in these various layers at some point later in the campaign.
Read the full article here: Why You Should Proactively Layer Your PPC Targeting