Most marketing professionals would agree that utilizing social media channels can be an important and effective component to a good marketing strategy. You can easily reach your audience, find new followers that may have never known about you, and interact with industry influencers to build relationships. But you can also easily waste hours of your day or week trying to come up with ideas for posts, responding to comments or questions, and reading through your newsfeeds. This post from Quicksprout provides some expert tips for streamlining your social media process so you can avoid wasting hours of your time and make sure your strategy is effective as possible.
For one thing, if you’re not already practicing batching, it’s time to start. Batching is a way of scheduling your time for a given task so that you get more done in less time than you normally would by doing more work in longer intervals of time. For example, if you set aside two hours a week or a few hours a month to do all your social media work at once, you won’t find yourself sucked in the rabbit hole that is your newsfeed every afternoon. Read on for more productivity tips to perfect your strategy.
Read the full article here: Don’t Waste Your Time: 6 Ways to Be More Efficient on Social Media