There’s a difference between just having an email list, and having a custom list of interested and engaged readers that you’ve curated yourself over time that actually care about your content. The first kind of list, you can easily buy for a certain sum of money. The second kind of list takes time to curate, but is well worth the investment of your time and energy. If you’re taking the time to send well-thought out content to a long list of potential readers, you want to be sure that those readers will actually be interested in the specifics of your content, and not just delete every email that gets sent to their inbox. This post from Hubspot offers some expert advice on how to grow your site’s email list with valuable subscribers that are relevant to your content. Some of the tips may be self-explanatory to some, but exactly how to execute them takes some skill. For example, you can offer a reward for signing up to bulk up your list quickly, but you need to make sure the reward makes sense with the kind of content you regularly offer. After that, if you make signing up a breeze for potential subscribers, and offer content that makes them want to tell their friends all about you, the rest will take care of itself.
Read the full article here: Growing Your Publication’s Email List (The Right Way)