In order to have a good content marketing strategy, you have to do more than just create good content. Unfortunately, many content marketers believe that producing content is the only step involved in the process. This post from Search Engine Watch breaks down this content marketing myth, along with four others. One major myth? That listening to advice from your peers will solve all your content marketing problems. All the advice in the world can’t help you if it’s not tailored to your industry or your business. Content calendar templates and business plans that have nothing to do with your industry will likely do more harm than good. Your content marketing strategy has to relate directly back to your audience and your overall business goals, and be in alignment with both. Another myth that many content marketers make the mistake of believing? Trusting potentially irrelevant metrics as the results of the content performance and overall success. Likes, shares and page views might seem like important numbers to be looking at, but if none of those people that liked your post signed up for your email list or purchased a product, then that number isn’t really indicative of the success of your content marketing strategy.
Read the full article here: 5 Content Marketing Myths to Correct Now