Making time for good, old-fashioned brainstorming sessions is kind of like flossing: you probably don’t even think about it most days, it gets pushed aside for seemingly more “important” activities, or you just think you don’t have time for it, but it’s a small step that can actually make a huge difference. This post from Clix Marketing explains how important brainstorming sessions actually are, especially for PPC teams. Whether you’re working on a particularly difficult account, bringing on a new client with lofty goals, or have gotten into such a rut with an older account that you can’t come up with any more creative optimizations, a good brainstorming session can help get new ideas flowing and bring new life to your campaigns. Now how do you make the most of your team brainstorm? Utilizing the power of small teams, getting a change of scenery by holding the meeting away from the office, and sticking to a schedule so you don’t spend the whole afternoon gossiping about Ted in accounting are all ways that can help you to get the most out of your brain power. Give it a shot and see how productive it can be!
Read the full article here: Why Good, Old-Fashioned Brainstorming Is Important In PPC