LinkedIn is a great social platform for professionals, but few marketers realize it can be used for a lot more than just hiring new employees or searching for a new position. This post from RevLocal shares five expert tips for making the most of your LinkedIn account, from building your professional network to finding new clients. One great way that marketing professionals, and especially content marketers, can use LinkedIn is by sharing some of their top content with their followers and network. By establishing yourself as a thought leader or expert in your field, potential contacts or clients may come to you with consulting work or even new business. Similarly, you can upload your agency campaign work to LinkedIn and show off your digital profile. If you’re looking to attract new business but don’t have much on your website, this can be a great way to advertise your capabilities and your past successes. Of course, LinkedIn is also a fantastic tool for building your professional network. Whether you’re looking for industry-specific groups to join, looking for referrals or trying to find networking events in your area, LinkedIn will provide you access to all of it.
Read the full article here: 5 Ways Your Business Should Utilize LinkedIn