For whatever reason, a large number of content marketers focus primarily on text-based content like blog articles, 140-character posts on social media, and other written marketing collateral. Written content surely gets a brand’s message across in a very clear and thorough way, but it’s not always easy on the eyes to read through page after page of text to find out what a company is all about, or discern the services a brand offers. For this reason, content marketers should prioritize supplementing their written content with more engaging, exciting visual content. Not only do most people tend to spend more time reading blog posts that include images, or process visual content more easily than written content, but visual content can make marketing campaigns more relatable, relevant and interesting to users overall.
This post from Kissmetrics provides an overview of six of the most compelling types of visual content that marketers can use for their campaigns, blog posts and landing pages. Some of the most obvious and important forms of visual content include infographics and videos. These forms of highly visual content are both engaging and informative, allowing you to present complex or detailed information about your brand in a succinct, interesting way. Read on to get the scoop on other forms of visual content.