If you’re an SEO professional, you probably put in some grueling work hours, and deal with constant uncertainty and a continuously changing field, to *hopefully* get some results, whatever those might be for you or your clients. But how do you know if all that hard work is paying off, or if it’s all for nothing? This post from Quicksprout lists some of the most important metrics that SEO professionals should be tracking to ensure that they’re headed in the right direction, and that all the work is producing excellent results. These 14 metrics are easy to track, but the post does include step-by-step how-to guides for how best to monitor the results of each, and what they all mean for your SEO practice. For example, you’ll want to be sure you’re tracking your keyword rankings to ensure that you’re using the right keywords to both reach your intended target audience, and stay ahead of whatever keywords your competition may be using. It’s also important to track the organic traffic that your page gets each month so you can easily tell whether your SEO efforts are yielding results; good SEO practices should mean that organic traffic is continuously increasing. Whether you track all or just a few of these metrics, they can help to ensure that your energies are focused in the right areas.
Read the full article here: Quantify Your Results: The 14 Most Important SEO Metrics