When you think about social media influencers, you probably think about the YouTube star that’s become famous from her weekly makeup tutorials, or the street style fashion girl who’s outfits are the envy of everyone on Instagram, or maybe the rugged travel photographer who’s always in the world’s next cool, far-off place. But the one thing they all have in common? They’re all young. These young millennials are the ones influencing consumers to buy the right bag, or the right mascara, or the right car. And up until now, campaign technology hasn’t been able to keep up with them. According to this post from Entrepreneur, that’s all started to change with the rise of enterprise technology in communicating with these influencers, and strategizing relevant campaign opportunities. Because millennials tend to do everything via their mobile phones, being able to run through the details of these influencer campaigns on an app makes the whole process easier, and more enticing. Having all the campaign details taken care of and monitored through enterprise technologies like apps also allows the brands and companies running the campaigns to seamlessly monitor and report on key metrics like impressions and likes. With influencer marketing becoming so easy for brands and influencers alike, it’s not likely the trend will subside anytime soon.
Read the full article here: Enterprise Tech Takes the Guess Work Out of Influencer Marketing