Let’s face it: despite the hard work you pour into your website or each blog post, plenty of people leave within seconds of arriving there. You know your content is good, but they don’t even give it a chance to resonate. What gives? People may be taking one look at your 600-word blog post and bouncing before they even read the headline. But if your content prompted some kind of engagement from your readers, you could drop your bounce rate by up to 20%. So, how do you get people to interact with your content? You have to make your content interactive. This post from Quicksprout explains the benefits of having plenty of good, interactive content on your website or blog, and offers step-by-step guides for creating some of that interactive content, like embedded tweets or interactive marketing videos. Some quick and simple additions to your site or blog can help stimulate interaction and overall engagement, like short polls, surveys or pop quizzes (which will also give you valuable information about your readers), or embedding the ability to post and share your content to your readers’ social media platforms. Of course, the best way to prompt engagement is to develop some kind of interactive content unique to your industry and readers.
Read the full article here: How to Cut Your Bounce Rate in Half with Interactive Content