When it comes to social media marketing, sometimes you have to pay to play to see the kinds of results you’re looking for. Don’t think of it as buying your audience, think of it as spending a little money to make a little money. This post from WordStream shares some of the best ways to use paid social advertising to make it even more effective than it already can be. Some of these expert tips, like using the right keyword targeting or relevant hashtags, can seem somewhat obvious, but many marketers don’t use these techniques to their full advantage. By targeting key phrases or words, or using hashtags for relevant topics or events, you’re reaching people who are more likely to be interested in your product or service than if you didn’t include any targeting at all. Similarly, too few people use the hundreds of options that Facebook and Twitter ads offer for demographic targeting. By narrowing down your audience by income, education level, household size or other demographic data, you’re more accurately reaching the consumers who will be primed to engage with your brand or business. By following some of these tips you can not only increase your reach, but also keep your advertising costs at a minimum and make sure you’re reaching the right people in the right ways.
Read the full article here: The Top 10 Paid Social Media Hacks of All Time