When it comes to SEO, having a good digital marketing strategy is just as important as engaging in all the SEO-specific tactics to secure higher rankings on Google. In fact, the two should always go hand in hand, as well as employing a marketing strategy at the brick-and-mortar level. When your marketing strategy encompasses all three of these areas, you’re able to reach your audience wherever they might be, and each tactic works to support the others. This post from Search Engine Land details the importance of this balance, as well as some tips for employing guerrilla marketing tactics to support an effective local SEO strategy.
The post outlines 16 of the most important components of guerrilla marketing, all of which will work to promote better local SEO without getting bogged down with unnecessary SEO details. Two of the most important of those 16 components are that you must be committed to your marketing strategy and you must have patience. Many marketers employ one or two SEO techniques and if they don’t immediately see the results they were hoping for, abandon their program altogether. But to have both an effective marketing program and local SEO strategy, you have to stick with it and be patient. Read on for the rest of these guerrilla marketing components.
Read the full article here: The 16 Secrets of Guerrilla Local SEO