If you’ve engaged in any kind of PPC advertising program, you’ve likely been involved in some form of click fraud, which can waste up to 20% of your PPC budget. No one wants to throw money away with fraudulent clicks, so how do you avoid being a victim of this scheme? This post from Search Engine Watch explores the details of PPC click fraud, from how and why people do it, to how to spot it and what preventative measures to take to avoid it in the future. If competitors want their ads seen and not yours, they’ll often employ people to give your ads copious amounts of clicks, running through your daily bidding budget so their ads take the place of yours and all potential interested customers see their product instead. Either that, or they’ll use bots to do the same thing. If you want your budget going towards clicks that actually count, follow the tips in this post, like using Google AdWords keyword planner tool to target your keywords more effectively to the right audiences, checking your PPC program stats every day so you can spot click fraud if and when it occurs, and setting a specific daily budget so that if your clicks are hacked, your money isn’t wasted indefinitely.
Read the full article here: How to Identify Click Fraud and Minimize Wasting Your Ad Budget