These days, everyone seems to be doing everything on mobile, and web browsing is not exempt from this digital shift. Clicking from link to link, purchasing items with just a tap of a screen, and checking out new products and services can all be done seamlessly from a number of mobile devices. Google has, of course, recognized how important mobile is and recently released a new algorithm that punished non-mobile optimized websites in their search rankings, which is any search marketer’s worst nightmare. While the results weren’t as bad as many were expecting, up to 5% of organic traffic can be lost if the website is not optimized for mobile devices.
This post from Hubspot explains the importance of optimizing for mobile, and how to do it for your site so you don’t lose any unnecessary traffic. For starters, if you want to somewhat skirt the issue and make some minor improvements before fully optimizing your entire website, you can configure your most important landing pages’ mobile viewports so they won’t be penalized by Google. Once you’ve done that, it’s important to at least make your homepage mobile-optimized by incorporating responsive design so your site will still show up in mobile search results. For more tips on optimizing your website for mobile, continue reading.
Read the full article here: Don’t Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile