The worldwide roll out of the latest Google Local Update on August 6th has meant that where there used to be 7 pack for local results these have now all gone to the newly revised 3 pack (with no telephone numbers).
Fundamentally this means that
- Local businesses phone numbers are not immediately evident directly on the search results page (SERP)
- Only 3 businesses are listed
- Local addresses are not immediately evident on SERP
- When click through there is a list of 20 competitors
- More people will click top natural results
- Reviews will become progressively more important
There is a full review of the revisions and how this might affect local businesses for local searches at Big update in Google’s local search results
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