Email marketing can be an extremely valuable tool to help reach your fans and potential customers, but what happens when your email doesn’t even make it into their inbox? To fix the problem, you have to understand why it’s happening in the first place. This post from Marketing Sherpa explains the importance of analyzing the customer behavior data that email providers make decisions from so you can try to stop the problem before it occurs. Another important point? Checking and managing your distribution list on a regular basis. Keeping tabs on your email marketing prospects, and their online behaviors and requests, helps to make sure you’re reaching the people you’re emailing, and also helps to ensure that you’re not sending weekly emails to someone who signed up for your newsletter five years ago and has since moved out of the country. If you’re email your customers more frequently than they would like, hounding them with offers they’re not interested in or ignoring their previous requests, you’re on the fast track to the junk folder. These are simple steps that you can take to help get your content in front of customers that matter, and help get it read.
Read the full article here: Email Marketing: What are some of the biggest deliverability challenges?