With the ever-changing worlds of mobile and social, it is often easier to follow digital marketing trends than to predict them. But if you’re hoping to stay ahead of the game with your digital marketing tactics, this post from Business 2 Community has some predictions for where things might be headed in the year(s) to come. For one thing, some of the most experimental trends and technologies in the mobile world will become more commonplace, which will mean brands and other clients will begin to gain greater trust in them. One of these technologies that’s bound to see more widespread acceptance and use is that of geo-targeting for marketing and advertising campaigns. Some clients haven’t focused on this technology yet, but as more and more people give it a shot, brands will realize its potential. Additionally, while there is not always the greatest overlap between what agencies and brands think they want or need in their digital marketing campaigns, there will be a continued importance placed on the consumer experience. As consumer expectations rise, brands and agencies alike will have to meet their expectations with consistency and quality of messaging. And lastly, there will be a greater focus on measuring ROI for digital campaigns.
Read the full article here: Where Lies the Future of Marketing? Survey Says!