While summer isn’t even officially over yet, but the holidays will be here before anyone even realizes it. And while the holidays are primarily about spending time with family and other loved ones, it’s also a huge season for retail advertisers to increase their revenue in the last months of the year. This post from […]

Wouldn’t it be great if every blog post you wrote continued to generate substantial traffic for your company? It’s actually more possible than you probably think, if you follow a few simple steps. This infographic from Hubspot explains how to do exactly that with compounding blog posts, from writing on engaging and evergreen topics to […]

Having a social media marketing strategy can be a great way to drive growth for your business, and it’s one of the best ways to reach new potential members of your target audience in an engaging and contemporary way. But it takes a lot more than just a few 140-character tweets to make social media […]

Content marketing can be an extremely effective component of an overall marketing strategy, but how do you know you’re getting the most out of your efforts? This post from Huffington Post lists some key steps in the content marketing process, from incorporating eye-catching visuals into your posts, to keeping an eye on your campaign results. […]

If you want to reach your target audience, you’re going to have to get familiar with mobile. But if you want to keep that audience engaged, you have to make sure you’re providing a valuable and uncomplicated customer experience. This post from VentureBeat provides some pro tips for making sure your mobile customer experience is […]

Most CMO’s are aware that a good PPC strategy can be an effective addition to a digital marketing program, but many don’t understand all the in’s and out’s of the world of PPC. This post from Clix Marketing gives a rundown of some of the most important aspects of PPC campaigns that every marketer should […]

If you’re not seeing the kinds of conversions you’re looking for on your landing page, it might be time to start making some minor adjustments to enhance your user experience and keep your customers engaged and wanting to buy. This post from Search Engine Journal shares some of the top tweaks you can make to […]

Anyone who’s embraced Google’s ad customizers in the last year knows how much of a difference they can make in the lives of busy SEO marketers. And anyone who hasn’t gotten into these ad customizers yet is really missing out. This post from WordStream gives a rundown on some of the most important and interesting […]

As you’re building a webpage, you’re probably aware that SEO is important, but do you know exactly how to optimize your site for SEO and higher rankings on Google? This infographic from Kissmetrics shows you some of the most important elements that every SEO optimized webpage needs to have, from an optimized title and eye-catching […]

With more and more people gravitating towards mobile for all their web browsing, online shopping and news reading needs, it begs the question whether desktop sites are still an effective tool to have. According to this post from Search Engine Watch, an analyst at Google believes desktop sites are becoming obsolete. Read the full article […]