In an era where every customer can voice their opinion – good or bad – about your company on Yelp, Facebook, Amazon or other public online forums, it can seem like negative reviews could be a company’s downfall. But a couple bad reviews don’t necessarily spell bad news for your business, if you deal with them correctly.
When it comes to SEO success and driving user engagement with your website, semantics can be everything. But more specifically, semantic content optimization is key to understanding what your users are looking for and being able to meet those needs.
These days, everyone seems to be doing everything on mobile, and web browsing is not exempt from this digital shift. But if you want to keep your place in Google’s search rankings, you’re going to have to optimize your website for mobile by following these tips.
There’s a difference between bombarding your readers with mediocre content all day everyday, and creating content that’s of actual value to your audience. These tips will help you keep the quality of your content high, and your audience engaged.
The worldwide roll out of the latest Google Local Update on August 6th has meant that where there used to be 7 pack for local results these have now all gone to the newly revised 3 pack (with no telephone numbers). Fundamentally this means that Local businesses phone numbers are not immediately evident directly on […]
Think a negative online review of your product or service can only mean bad news? There are actually plenty of positive learnings that can come out of negative reviews, from greater customer trust to customer service improvements that may need to be made.
Think you have to choose between a digital marketing strategy and local SEO program? In fact, by employing some guerrilla marketing tactics the two work to support each other for success in both areas. Check out these 16 important components to focus on when developing your program.
Find yourself getting sucked down the rabbit hole of your social media newsfeed every afternoon? Follow these top tips to improve your productive and get more out of your social media strategy.
Want to see a real increase in your conversion rates without having to optimize your landing page yet again? These pro tips will give you ideas for other areas you can improve, and other small changes you can make to see a big difference.
As a content marketer, it’s important to focus on more than just text. Here are six of the most compelling and engaging forms of visual content that all marketers should be using.