If you’re just getting started with content marketing, we hate to break it to you but it takes a lot more than just putting pen to page (or keyboard to blank Word document screen). There’s a lot of time and energy that goes into creating great content, and it often takes the work of a great team rather than one great writer, to get things done. If you’re still familiarizing yourself on the basics of content creation and subsequent content marketing, these tips from Moz.com are a great starting point. Whether you’re still learning how best to set up an editorial calendar to keep all your projects organized according to writers and deadlines, or you’re having trouble coming up with new ideas for great content topics, this post will help you tackle the hardest part of content marketing: getting started. There are tips on assembling a team of writers, whether you choose to work in-house or hire freelancers from the outside, and ideas for making your content more interesting than just words on a page, whether you’re using stock images or creating custom infographics. Of course, editing and proofreading can’t be overlooked for any content marketing strategy, and you’ll find tips for making the most of your editing phases as well.
Read the full article here: From Editorial Calendars to SEO: Setting Yourself Up to Create Fabulous Content