Most people who have worked in a digital ad agency have probably had dreams of opening their own shop someday, but there’s a lot more work that goes into running an agency than it may appear. In addition to hard work and a wide network of business contacts, there are a number of digital tools […]
Even if you think your SEO strategy is airtight and producing the best possible results, there’s always work that can be done to take things to the next level and continue to improve upon past learnings. This post from Search Engine Watch provides three pro tips for making sure your SEO techniques don’t become old […]
With such a dynamic industry as SEO, it seems that every agency and SEO professional has a different opinion about what works and what doesn’t. While different strategies obviously work for certain types of brands and companies differently, how do you know if your SEO strategy is going to work for you? This post from […]
Whether you’re just starting out in the world of mobile marketing or you’ve been riding the mobile bandwagon for a few years, how do you make sure your campaigns are reaching their full potential? This post from Search Engine Journal provides a formula for perfecting your digital marketing strategies, even in the ever-changing and often […]
If you’ve been thinking that Google Shopping is a little behind the times, you’re not the only one. But with these new features and updates, the platform is making waves to shift consumers’ shopping preference more towards mobile.
If you spend the hours it takes to write compelling, relevant blog posts day after day and put in effort to create an easy-to-read, visually compelling site, traffic will just start pouring in for your blog, right? Not so much. This post from Kissmetrics explains a few reasons why that’s not the case, and offers […]
If your email subscription list is a few thousand users deep but you’re not seeing the kind of engagement you’d like, it may be time to remove some users from your list. Here’s how to remove inactive users, and why you should be cleaning up your list from time to time.
A lot of marketers and SEO professionals spend grueling hours coming up with the “perfect” SEO strategy that will get your business noticed, and stay at the top of results, but how do you quantify the results of your efforts? This post from Search Engine Land offers some advice for evaluating your campaign metrics and […]
As a marketer, wouldn’t it be great to know when your competitors’ stores or restaurants were struggling to draw people in, and shift your efforts to fill your establishment at that exact time? With a new feature from Google that show’s a location’s busiest (and conversely, least busy) times, that may soon be possible. This […]
Have you ever had people make it to your site, look through your products or services, read a couple articles or blog posts, maybe even add something to their shopping cart…and then just leave? You’re not alone, but it will take some effort to get them back. This post from Clix Marketing offers three smart […]