If you’re not seeing the kinds of conversions you’re looking for on your landing page, it might be time to start making some minor adjustments to enhance your user experience and keep your customers engaged and wanting to buy. This post from Search Engine Journal shares some of the top tweaks you can make to […]
Anyone who’s embraced Google’s ad customizers in the last year knows how much of a difference they can make in the lives of busy SEO marketers. And anyone who hasn’t gotten into these ad customizers yet is really missing out. This post from WordStream gives a rundown on some of the most important and interesting […]
As you’re building a webpage, you’re probably aware that SEO is important, but do you know exactly how to optimize your site for SEO and higher rankings on Google? This infographic from Kissmetrics shows you some of the most important elements that every SEO optimized webpage needs to have, from an optimized title and eye-catching […]
With more and more people gravitating towards mobile for all their web browsing, online shopping and news reading needs, it begs the question whether desktop sites are still an effective tool to have. According to this post from Search Engine Watch, an analyst at Google believes desktop sites are becoming obsolete. Read the full article […]
Think a negative online review of your product or service can only mean bad news? There are actually plenty of positive learnings that can come out of negative reviews, from greater customer trust to customer service improvements that may need to be made.
If you’re blogging for a big company or corporation, you could probably stand to learn a thing or two from some solo bloggers that use their content to drive their own small businesses. This post from Wordstream shares seven of the most influential and important tactics that bloggers for big brands can learn from solo […]
If you’re just delving into the world of content marketing, it can be overwhelming and complicated trying to decide where exactly to begin. This post from Moz provides a game plan for content marketers starting at the very beginning and looking to build their strategy into real metrics, conversions, and, ultimately, sales. Read the full […]
Think you have to choose between a digital marketing strategy and local SEO program? In fact, by employing some guerrilla marketing tactics the two work to support each other for success in both areas. Check out these 16 important components to focus on when developing your program.
Find yourself getting sucked down the rabbit hole of your social media newsfeed every afternoon? Follow these top tips to improve your productive and get more out of your social media strategy.
By now, every SEO professional should understand the important of analytics when it comes to evaluating your campaign results. But many people tend to analyze their SEO data each month, rather than year-over-year. This post from Search Engine Watch advocates a yearly approach to campaign data analysis to make sure your campaigns remain relevant, and […]