In an era where every customer can voice their opinion – good or bad – about your company on Yelp, Facebook, Amazon or other public online forums, it can seem like negative reviews could be a company’s downfall. But a couple bad reviews don’t necessarily spell bad news for your business, if you deal with them correctly.
While summer isn’t even officially over yet, but the holidays will be here before anyone even realizes it. And while the holidays are primarily about spending time with family and other loved ones, it’s also a huge season for retail advertisers to increase their revenue in the last months of the year. This post from […]
Wouldn’t it be great if every blog post you wrote continued to generate substantial traffic for your company? It’s actually more possible than you probably think, if you follow a few simple steps. This infographic from Hubspot explains how to do exactly that with compounding blog posts, from writing on engaging and evergreen topics to […]
Having a social media marketing strategy can be a great way to drive growth for your business, and it’s one of the best ways to reach new potential members of your target audience in an engaging and contemporary way. But it takes a lot more than just a few 140-character tweets to make social media […]
Content marketing can be an extremely effective component of an overall marketing strategy, but how do you know you’re getting the most out of your efforts? This post from Huffington Post lists some key steps in the content marketing process, from incorporating eye-catching visuals into your posts, to keeping an eye on your campaign results. […]
When it comes to SEO success and driving user engagement with your website, semantics can be everything. But more specifically, semantic content optimization is key to understanding what your users are looking for and being able to meet those needs.
If you want to reach your target audience, you’re going to have to get familiar with mobile. But if you want to keep that audience engaged, you have to make sure you’re providing a valuable and uncomplicated customer experience. This post from VentureBeat provides some pro tips for making sure your mobile customer experience is […]
These days, everyone seems to be doing everything on mobile, and web browsing is not exempt from this digital shift. But if you want to keep your place in Google’s search rankings, you’re going to have to optimize your website for mobile by following these tips.
Most CMO’s are aware that a good PPC strategy can be an effective addition to a digital marketing program, but many don’t understand all the in’s and out’s of the world of PPC. This post from Clix Marketing gives a rundown of some of the most important aspects of PPC campaigns that every marketer should […]
There’s a difference between bombarding your readers with mediocre content all day everyday, and creating content that’s of actual value to your audience. These tips will help you keep the quality of your content high, and your audience engaged.