In the world of online marketing, there’s a huge difference between actively and personally communicating with your consumers and talking at them, telling them to buy, buy, buy. It’s not hard to guess which one is more successful. This post from Kissmetrics provides some tips and suggestions for creating a more open and effective communication with your customers to help make your marketing strategy more compelling and effective and improve your customers’ experience with your brand. The post speaks to segmenting your customers and advertising to them accordingly, serving targeted ads to customers based on their interests and behaviors so they’re more primed to engage with your content and brand. It also suggests paying attention to behavioral triggers, from clicking on specific buttons on your home page to signing up for your mailing list, and reacting appropriately. Knowing what’s working on your website and what’s not can help you to evaluate your content and identify areas for improvement and optimization. The importance of ongoing conversations with customers is also stressed, especially in regards to building lasting relationships that will (hopefully) lead to more sales. Lastly, there is value in leveraging relationships with brand ambassadors and influencers to help give your brand a more personal and human edge, and create a community for your audience.
Read the full article here: How the Right Analytics Can Strengthen Customer Engagement