One of the most successful ways you can market to your customers is by understanding their behavior online. And one of the easiest ways to do that? Use Google Analytics (or any analytics) to help you track their online moves. For people who have yet to use an analytics tool like Google Analytics, this post from MOZ.com provides a step-by-step user manual for the tool, and explains its many benefits. Google Analytics can help you learn key information about your audience: when they visit your site, where they live and your most-read blog content, among many other data points. The post goes on to explain how to set up your Google Analytics tracking code, configure it for an e-commerce site or blog, and establish some goals for your audience traffic. The Analytics reports can tell you anything from key demographics like your users’ age, gender and Geographic location, to more specific interests and how often they visit your site or what they click on once they’re there. Once you know how people are interacting with your site, you’ll have a greater understanding of how to best reach and engage with your intended audience.
Read the full article here: The Absolute Beginner’s Guide to Google Analytics