If you think that building a brand that engages its target audience in a consistent and creative (and consistently creative) way sounds like both a challenge and an important skill to have, you’re not wrong. In our ever-changing and increasingly mobile world, consumers are more fickle than ever, and also have access to more brands at the swipe of a fingertip than ever before. Making your brand stand out from the pack isn’t easy, but it’s absolutely necessary. Fortunately, there are some industry experts that know how to do exactly that. This post from Hubspot outlines seven of the most important components of building a brand, or rebranding an existing company to keep things fresh, interesting and relevant for consumers. One of the most important things that every brand needs to nail down is consistency. If your messaging is so broad that your potential customers can’t even figure out what you’re about, they’re not likely to engage with your brand or buy your product. In addition to consistency, brands have to engage their customers on an emotional level now more than ever. Creating a unique community around your brand can set you apart from your competition and make your audience feel a real connection with your company.
Read the full article here: Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand